From Engineer to Artist: A Journey of Self-Discovery
Tech & Branding
Since childhood, art has been my passion, a source of joy and expression. However, parental expectations nudged me towards a more traditional career. With determination, I earned a master's degree and entered the corporate tech sector as a software engineer.
Over time, a feeling of stagnation set in. Deep within, I sensed a misalignment with my true purpose. So, I took a leap of faith, leaving the corporate world behind to embark on a new journey. I started my own creative studio called Light Codes Consulting & Design.
In my newfound business, I discovered that branding—the art of crafting and communicating a distinct identity—played a pivotal role for businesses and organizations seeking to share their purpose with the world. Through strategic branding initiatives, I empowered clients to effectively convey their vision, values, and dreams to their audience. It wasn't merely about creating logos or designing websites; it was about harnessing the power of branding to amplify voices, catalyze change, and shape the future.
Navigating through uncertainty without a clear roadmap, I relied on my intuition to guide me towards this new path. I found joy in helping others manifest their dreams, utilizing my branding work as a vehicle to get there.
Mural Art
Around the time I began my business, I delved into my own inner world, undergoing a spiritual awakening. This profound experience brought a deeper understanding of myself and the interconnectedness of all things. It ignited a desire to share my transformative journey with others.
As my business evolved and my spiritual journey deepened, I felt a magnetic pull towards mural art. Recognizing the immense potential of these large-scale works to shift energy and raise consciousness, I saw an opportunity not only to enhance spaces but also to convey powerful messages on a grand scale.
My art style is influenced by the concept of duality within the human experience, exploring the coexistence of contrasting elements. You'll often find gradients, the interplay between light and dark, and the fusion of organic shapes with sacred geometry in my pieces. I have a particular fondness for incorporating foils, as they reflect light in a distinctive and captivating way, adding depth and brilliance to the space they inhabit.
Me in front of a mural painted by Noëmi Manser at Holistika in Tulum, Mexico, where I first heard the call to pursue art again.
Higher Consciousness
I’m passionate about helping people discover their higher purpose, unlock their potential, and attain greater levels of awareness. We all have the ability to uplift humanity and make a difference with our unique gifts. It is an honor to partner with conscious leaders and organizations to create positive change in the world through all aspects of my work and art.
Thank you for being here.
With much love, Ammada Tuy
“We love the mural that is on our website plus have the original canvas painting to hang on the wall.”
- Maureen Higgins, Leader of School for Higher Consciousness
